Last updated: 2026-01-14
Best Addressable Alternative (2026)
This is a conservative comparison: we only state things we can verify from public pages. Where details aren’t public, we say so.
TL;DR verdict
Pick Web3 Trackers if…
- you want self-serve setup and transparent pricing
- you measure conversion as swaps/mints/transfers (not just web events)
- you need channel-level attribution fast (no enterprise procurement)
Consider Addressable if…
- you want an enterprise-style platform with a very broad analytics surface
- you’re comfortable with a sales-led buying process
- you need more than lightweight channel-code attribution
Addressable’s positioning includes “Comprehensive Attribution” and “Track 450+ daily metrics across Web2 and Web3”.
Quick comparison
| Category | Web3 Trackers | Addressable |
|---|---|---|
| Pricing transparency | Public: Free → Starter ($99) → Growth ($249) | Sales-led (pricing not publicly listed) |
| Time-to-value | ~15 minutes self-serve setup | Requires demo process (public details limited) |
| Link tracking | UTM-style source/medium/content tags | Proprietary attribution methods |
| Spend tracking | NEWPer-link spend for accurate ROI | Campaign-level (details not public) |
| Core metric | On-chain conversions by channel/source | Broad Web2+Web3 attribution/metrics surface |
| Chains | Ethereum, Base, Solana | Not clearly enumerated (multi-chain implied) |
FAQs
Is Web3 Trackers an alternative to Addressable?
Yes—if you want self-serve setup and transparent pricing for tracking marketing → on-chain conversions. If you want an enterprise growth platform with a broad metric surface area, Addressable may be a better fit.
Does Addressable publish pricing?
At the time of writing, Addressable appears sales-led (book-a-demo flow) and does not visibly list pricing on its marketing site. If this changed, we'll update this page.
What does Web3 Trackers measure?
Campaign-level attribution tied to on-chain outcomes—swaps, mints, transfers (and optional contract calls), broken down by channel codes. You can also track marketing spend per link for accurate ROI and cost-per-conversion metrics.
Do I need an SDK?
Web3 Trackers is designed to work without an SDK: you generate codes, users register a wallet with a code, and conversions are attributed via on-chain activity after registration.
Which chains are supported?
Web3 Trackers supports Ethereum, Base, and Solana.
How much cheaper is Web3 Trackers compared to Addressable?
Web3 Trackers starts at $99/month with public pricing. Addressable is sales-led, but industry reports suggest enterprise Web3 attribution tools typically cost $2,000+/month. This makes Web3 Trackers roughly 6-20x cheaper depending on the Addressable plan.
Can I track Twitter campaigns driving token swaps with either tool?
Yes, both tools can attribute Twitter campaigns to on-chain conversions. Web3 Trackers uses referral codes that users register with before converting. Addressable uses broader identity and attribution methods.
Which tool is better for early-stage crypto startups?
Web3 Trackers is designed for early-stage teams with limited budgets who need fast setup. Addressable is better suited for enterprise teams with larger budgets and more complex attribution needs.
Want the self-serve path?
Start free, create a campaign, generate a few channel codes, and track on-chain conversions.