Last updated: 2026-01-14
Formo vs Web3 Trackers (2026)
If you’re deciding between an analytics platform and a lightweight attribution tool, this page is the short path.
TL;DR verdict
Pick Web3 Trackers if…
- you need channel-level attribution to swaps/mints/transfers
- you want transparent pricing and quick setup
- your team is lean (no data engineering bandwidth)
Pick Formo if…
- you want a broader analytics/data platform (segmentation, scoring, APIs)
- you’re ready to invest more time into analytics configuration
- you need a single system for multiple analytics needs (beyond attribution)
Quick comparison
| Category | Web3 Trackers | Formo |
|---|---|---|
| Pricing model | Public: Free → $99/mo → $249/mo | Public pricing (yearly billing shown): $159/mo and $399/mo billed yearly (as of 2026-01-14) |
| Primary focus | Marketing attribution to on-chain conversions | Analytics/data platform for on-chain apps |
| Time-to-value | ~15 minutes (codes + wallet registration) | Varies (platform setup depends on your stack) |
| Spend tracking | NEWPer-link spend for accurate ROI | Broader analytics focus |
| Best for | Lean growth teams proving ROI to investors | Teams needing broader analytics and segmentation |
Note: Pricing is based on public information and may change. Always verify on the vendor’s pricing page.
FAQs
What's the core difference between Formo and Web3 Trackers?
Formo is a broader analytics/data platform for on-chain apps (product + marketing analytics). Web3 Trackers is focused on one job: attributing marketing channels to on-chain conversions via campaign codes.
Does Formo publish pricing?
Yes—Formo has a public pricing page. At the time of writing, it shows yearly-billed plans at $159/mo and $399/mo (billed yearly), plus feature limits (MAUs/MTUs, API, wallet scoring).
Does Web3 Trackers publish pricing?
Yes—Web3 Trackers is transparent: Free tier, Starter ($99/mo), and Growth ($249/mo).
Which tool is faster to get value from?
If you only need channel-level attribution to swaps/mints/transfers, Web3 Trackers is designed for ~15-minute setup. Full analytics platforms can be more work to configure.
Which chains does Web3 Trackers support?
Ethereum, Base, and Solana.
Do I need both an analytics platform and attribution tool?
It depends on your needs. If your primary goal is proving marketing ROI (which campaigns drive on-chain value), Web3 Trackers is sufficient—with per-link spend tracking for accurate cost-per-conversion and ROI metrics. If you also need product analytics (cohorts, retention, in-app events), you might use Formo alongside or instead.
Which is better for wallet quality scoring?
Both tools offer wallet scoring features. Web3 Trackers scores wallets by age, transaction history, balance, and DeFi activity to identify high-value users. Formo offers wallet intelligence as part of its broader analytics platform.
Can I track referral programs with Formo?
Formo is primarily a product analytics platform. For dedicated referral code tracking and channel attribution, Web3 Trackers is purpose-built for that use case.
If your goal is ROI proof, start here
Web3 Trackers is built for the “board/investor update” question: which channels drove on-chain conversions?