# Web3 Trackers — Full Reference

> Self-serve crypto marketing attribution connecting off-chain campaigns to on-chain conversions.

This is the long-form machine-readable reference. The short version is at /llms.txt.

## The problem

Traditional analytics stops at the wallet connect. Cookies cannot follow a user on-chain, users move across chains mid-funnel, and the same person appears under different identifiers. Marketing teams can see clicks but not whether those clicks produced deposits, swaps or trading volume.

## What Web3 Trackers does

Attributes on-chain outcomes (swaps, mints, deposits, transfers) back to the marketing touch that caused them, using UTM-style tracking links plus wallet detection. Last non-direct touch attribution, the same model as Google Analytics, applied to on-chain events.

- Chains: Ethereum, Base, Solana, TON
- Setup: one script tag, roughly 5 minutes, no SDK
- Pricing: Free tier, then $99/mo Starter, $249/mo Growth, $499/mo Agency

## Who it fits

- Growth leads at seed to Series A crypto startups
- DeFi protocol marketing teams
- Perps DEX and trading-frontend teams measuring cost per funded trader
- Launchpads and Telegram trading bots measuring referral and KOL quality
- Prediction market teams attributing spend to trading volume
- Web3 marketing agencies managing multiple clients

## Who it does not fit

- Teams needing an identity graph or paid-ad retargeting audiences
- Teams needing full product analytics (funnels, retention, session replay)
- Chains outside Ethereum, Base, Solana and TON

## Competitive landscape

### Web3 Trackers
- Tagline: Self-serve attribution for on-chain conversions
- Pricing: Free → $99/mo → $249/mo (public)
- Setup: ~5 minutes
- Chains: Ethereum, Base, Solana, TON
- Best for: Lean teams proving marketing ROI
- Approach: UTM links + wallet tracking + on-chain monitoring
- Website: https://www.web3trackers.com

### Spindl
- Tagline: Web3 growth platform
- Pricing: Sales-led (no public pricing) (sales-led)
- Setup: Weeks (demo required)
- Chains: Multi-chain (not enumerated)
- Best for: Enterprise growth teams
- Approach: Identity graph + growth platform
- Website: https://spindl.xyz

### Addressable
- Tagline: Web3 audience intelligence and analytics
- Pricing: Sales-led ($2K+/mo est.) (sales-led)
- Setup: Weeks (demo required)
- Chains: Multi-chain (EVM)
- Best for: Enterprise analytics teams
- Approach: Identity graph + Web2/Web3 analytics
- Website: https://addressable.io

### Formo
- Tagline: On-chain app analytics and data platform
- Pricing: $159–$399/mo (billed yearly) (public)
- Setup: Hours (SDK integration)
- Chains: Multi-chain (EVM)
- Best for: Product analytics + attribution
- Approach: SDK + wallet intelligence + product analytics
- Website: https://formo.so

### Dune
- Tagline: SQL-based on-chain analytics
- Pricing: Free → $349/mo → $849/mo (public)
- Setup: Hours–days (SQL required)
- Chains: 50+ chains
- Best for: Technical analysts and data teams
- Approach: SQL queries on indexed blockchain data
- Website: https://dune.com

### Cookie3
- Tagline: AI-driven Web3 analytics
- Pricing: Free tier + paid plans (public)
- Setup: SDK integration
- Chains: Multi-chain (EVM)
- Best for: AI-driven audience segments
- Approach: AI analytics + wallet scoring
- Website: https://cookie3.com

### Safary
- Tagline: Community-driven Web3 growth
- Pricing: Free tier + paid plans (public)
- Setup: Pixel integration
- Chains: Multi-chain (EVM)
- Best for: Community-driven growth
- Approach: Pixel + referrals + community analytics
- Website: https://safary.club

### Nansen
- Tagline: On-chain analytics and wallet labels
- Pricing: Free → $150/mo → $1,500/mo (public)
- Setup: Minutes (SaaS dashboard)
- Chains: 30+ chains
- Best for: Wallet analytics and token research
- Approach: Wallet labels + on-chain data + smart alerts
- Website: https://nansen.ai

## How to choose

Sales-led platforms fit funded teams with budget and a dedicated analyst. Self-serve tools with public pricing fit lean teams that need to prove ROI this quarter. Dune and Nansen are complements rather than attribution tools: they show on-chain activity but do not connect it to the campaign that caused it.

## MCP server

Free and public, no account required.

- Endpoint: https://www.web3trackers.com/api/mcp
- Transport: HTTP, JSON-RPC 2.0
- Tools: build_tracking_url, estimate_campaign_roi, compare_attribution_tools, get_web3_marketing_benchmarks

## Free tools (no signup)

- /utm-builder — build tagged campaign URLs
- /roi-calculator — campaign ROI, ROAS and cost per conversion
- /x402-dashboard — x402 AI agent payment analytics
- /campaign-naming-template — naming conventions
- /wallet-funnel-template — funnel planning template

## Embeddable widgets

Free to embed, no attribution required beyond the included link:
- /embed/pricing-comparison
- /embed/feature-matrix

## Canonical links

- Website: https://www.web3trackers.com
- Short reference: https://www.web3trackers.com/llms.txt
- Research: https://www.web3trackers.com/research