Last updated: 2026-05-12
Addressable vs Web3 Trackers (2026)
Enterprise UA platform vs self-serve attribution tool. Different team size, different budget, different jobs. This page is the short path to picking.
TL;DR verdict
Pick Web3 Trackers if…
- you want public pricing and self-serve signup
- your team is <30 people and a 5-figure annual contract is over-spec
- you primarily need ROI reporting across all channels, not paid-media targeting
Pick Addressable if…
- you run paid-media campaigns at enterprise scale
- you need on-chain-informed audience targeting (not just measurement)
- you have procurement bandwidth and a dedicated paid-media team
Quick comparison
| Category | Web3 Trackers | Addressable |
|---|---|---|
| Pricing model | Public: Free → $99/mo → $249/mo → $499/mo | Sales-led; est. $2K+/mo enterprise minimum |
| Primary focus | Marketing attribution to on-chain conversions | Web3 user acquisition + audience targeting |
| Time-to-value | ~15 minutes (self-serve) | Multi-week (demo + procurement + implementation) |
| Free tier | Yes | No |
| Best for | Teams proving marketing ROI to investors | Enterprise brands with paid-media budgets |
Source: web3-attribution-data — open-source CC-BY-4.0. Pricing changes; verify on vendor pages.
FAQs
What's the core difference between Addressable and Web3 Trackers?
Addressable is an enterprise web3 user-acquisition platform that combines on-chain and off-chain data for audience targeting and attribution — pitched to large web3 brands with paid-media budgets. Web3 Trackers is a self-serve attribution tool that connects campaigns to on-chain conversions with public pricing and a free tier. Different go-to-market, different team size target.
Does Addressable publish pricing?
No. Addressable is sales-led; pricing is not disclosed publicly. Industry estimates suggest enterprise minimums around $2K+/mo. Web3 Trackers publishes all tiers and features.
Does Web3 Trackers publish pricing?
Yes — Free, Starter $99/mo, Growth $249/mo, Agency $499/mo, all features documented publicly.
Which is faster to get value from?
Web3 Trackers — ~15-minute self-serve setup. Addressable requires demo + procurement + implementation, typically multi-week.
Which is better for paid-media-heavy campaigns?
Addressable — its audience-segmentation and targeting layer is built for paid media at scale. Web3 Trackers measures paid-media performance via UTM-tagged links and on-chain conversion tracking, but doesn't build audiences for targeting.
Which is better for early-stage protocols?
Web3 Trackers — the free tier and $99/mo entry point let small teams prove ROI before committing budget. Addressable's enterprise model is over-spec for early-stage protocols.
Can I use both?
Yes. Addressable for paid-media targeting at scale; Web3 Trackers for transparent channel attribution and ROI reporting across all channels (paid, organic, KOL, newsletter, Discord). Different jobs.
Which supports more chains?
Both are multi-chain. Web3 Trackers explicitly supports Ethereum, Base, Solana, and TON. Addressable does not publicly enumerate its chain support beyond a generic multi-chain claim.
Self-serve attribution for the rest of us
Skip the demo. Skip the procurement cycle. Start tracking on-chain ROI in 15 minutes.