Last updated: 2026-05-12
Cookie3 vs Web3 Trackers (2026)
Both touch web3 marketing measurement, but optimize for different jobs. This page is the short path to picking the right tool for what you actually need.
TL;DR verdict
Pick Web3 Trackers if…
- your primary question is “which campaign drove this conversion?”
- you want transparent pricing and no SDK
- you need per-link spend tracking for accurate ROAS
Pick Cookie3 if…
- you need broader product + community analytics
- your team has bandwidth to integrate an SDK
- you want a single platform across engagement and on-chain data
Quick comparison
| Category | Web3 Trackers | Cookie3 |
|---|---|---|
| Pricing model | Public: Free → $99/mo → $249/mo → $499/mo | Free tier + paid plans (limited public detail) |
| Primary focus | Marketing attribution to on-chain conversions | Product + community analytics with wallet layer |
| SDK required | No — single pixel | Yes — SDK integration typical |
| Spend tracking | YESPer-link spend for ROAS | Not the primary lens |
| Best for | Teams proving marketing ROI | Teams needing community + product analytics |
Source: web3-attribution-data — open-source CC-BY-4.0. Pricing changes; verify on vendor pages.
FAQs
What's the core difference between Cookie3 and Web3 Trackers?
Cookie3 is a web3 marketing-analytics platform with a focus on product analytics and wallet intelligence — closer to a web3-native Mixpanel. Web3 Trackers is focused specifically on attribution: connecting campaigns to on-chain conversions. Adjacent categories with overlap.
Does Cookie3 publish pricing?
Partially. Cookie3 has a free tier and paid plans, but full pricing details and feature breakdowns aren't fully documented publicly. Web3 Trackers publishes all tiers and features.
Does Web3 Trackers publish pricing?
Yes — Free, Starter $99/mo, Growth $249/mo, Agency $499/mo, all features documented publicly.
Which is faster to get value from?
For pure attribution to on-chain conversions, Web3 Trackers is purpose-built for ~15-minute setup. Cookie3 covers more analytics surface area (cohorts, in-app events) and takes longer to configure end-to-end.
Which has better wallet quality scoring?
Both have wallet quality scoring as a feature. Web3 Trackers scores wallets by age, balance, DeFi activity, and behavior patterns. Cookie3 scores wallets within its broader analytics framework.
Which is multi-chain?
Both. Web3 Trackers explicitly supports Ethereum, Base, Solana, and TON. Cookie3 supports multi-chain via its analytics platform.
Do I need an SDK with Cookie3?
Yes — Cookie3 typically requires SDK integration for full functionality. Web3 Trackers uses a single tracking pixel (script tag) with no SDK required.
Which is better for proving marketing ROI?
Web3 Trackers — it's purpose-built to answer 'which campaign drove this depositor?' with per-link spend tracking and cost-per-conversion metrics. Cookie3 is more focused on community and engagement analytics; ROI questions are derivable but not the primary use case.
Attribution that just works
No SDK. No demo. Public pricing. Track which channels drive on-chain conversions in 15 minutes.