Wallet Connect Funnel Template
Most crypto marketing teams track clicks but have no visibility into what happens after the landing page. This free Google Sheets template maps your full funnel—from impressions to on-chain conversions—so you can see exactly where users drop off.
The Web3 Marketing Funnel
Every crypto marketing campaign moves users through the same five stages. Understanding where your funnel leaks is the key to efficient wallet acquisition.
Impressions
How many people saw your ad, tweet, or KOL post.
Clicks
Users who clicked through to your landing page or dApp.
Site Visits
Clicks that actually loaded your page (excludes bots and bounced requests).
Wallet Connects
Visitors who connected a wallet to your dApp.
On-Chain Conversions
Connected wallets that executed a target action: swap, mint, deposit, or transfer.
What's Inside the Template
Per-channel breakdown
Separate rows for each traffic source (Twitter, Discord, KOLs, paid ads) so you can compare funnel performance across channels.
Weekly tracking rows
Pre-formatted rows for weekly data entry. Track how your funnel changes over time and spot trends before they become problems.
Funnel drop-off calculations
Auto-calculated conversion rates between each stage. See exactly where your funnel leaks—is it the landing page or the wallet connect flow?
Benchmark comparisons
Built-in benchmark ranges for each funnel stage so you know if your numbers are good, average, or need attention.
Pre-filled example data
Sample data for a fictional DeFi campaign so you can see how the template works before entering your own numbers.
How to Use This Template
1. Copy the template
Click "Get Free Template" to create your own copy. The example data tab shows how everything connects.
2. Fill in your channels
Replace the example channels with your actual traffic sources. Add one row per channel per week.
3. Record weekly numbers
Pull impressions and clicks from your analytics tool, wallet connects from your dApp events, and on-chain conversions from a block explorer or Dune query.
4. Analyze drop-offs
Look at the auto-calculated conversion rates between stages. A big drop between site visits and wallet connects? Your landing page or wallet UX needs work.
5. Optimize and repeat
Focus budget on channels with the best wallet-to-conversion rate, not just the most clicks. Re-check weekly to measure impact of changes.
Web3 Funnel Benchmarks
Based on aggregated data from DeFi and NFT campaigns, here are typical conversion rates at each funnel stage:
Click → Site Visit
30–60%
Lower end for paid ads with broad targeting; higher for organic community traffic.
Visit → Wallet Connect
2–8%
Heavily influenced by landing page clarity, wallet UX, and chain familiarity.
Wallet → Conversion
10–40%
Depends on action complexity. Simple mints convert higher; multi-step DeFi flows convert lower.
Automate Your Funnel with Web3 Trackers
This template requires manual data collection from multiple sources—analytics for clicks, your dApp for wallet events, and block explorers for on-chain data. It works, but it's time-consuming and the numbers are always a week behind.
Web3 Trackers captures every funnel stage automatically. It tracks UTM clicks, detects wallet connections, and monitors on-chain conversions in real time. Your funnel data is always current, always accurate, and always attributed to the right source.
Start with this spreadsheet to understand your funnel. Move to Web3 Trackers when you need real-time data and automated attribution at scale.
FAQs
What makes a Web3 funnel different from a Web2 funnel?
Web2 funnels end at sign-up or purchase. Web3 funnels add wallet connection and on-chain actions as conversion stages. A user might visit your site, connect a wallet, but never execute a transaction—each stage needs separate tracking.
What tools do I need to track wallet connect funnels?
At minimum: an analytics tool for traffic/clicks (Google Analytics, Plausible), your dApp's wallet connect events, and a blockchain explorer for on-chain data. This spreadsheet helps you consolidate all three. Web3 Trackers automates the full pipeline.
How often should I update funnel data?
Weekly is the sweet spot for most teams. Daily is too noisy for small traffic volumes; monthly is too slow to catch and fix problems. The template includes weekly rows so you can spot trends over time.
What is a good wallet connect rate?
Most Web3 dApps see 2–8% of site visitors connect a wallet. Well-optimized flows with clear value propositions can hit 10–15%. If you're below 2%, focus on your landing page and wallet UX before scaling traffic.
Can I track multiple chains in one funnel?
Yes. Add a "Chain" column to separate Ethereum, Arbitrum, Base, or Solana funnels. The template is set up for single-chain tracking by default, but you can duplicate the sheet per chain or add a chain filter column.
See your full funnel in real time
Stop stitching together data from three different tools. Web3 Trackers shows your complete funnel—from first click to on-chain conversion—in one dashboard, updated automatically.