Last updated: 2026-01-14
Web3 Attribution Tools Comparison (2026)
A comprehensive, unbiased comparison of Web3 marketing attribution tools. We only state facts we can verify from public sources — where details aren't public, we say so.
Quick Decision Guide
Choose Web3 Trackers if you need:
- ✓Self-serve setup in 15 minutes
- ✓Transparent pricing from $99/mo
- ✓Channel-level attribution to swaps/mints/transfers
- ✓Per-link spend tracking for accurate ROI
- ✓No SDK or engineering required
Consider other tools if you need:
- →Addressable/Spindl: Enterprise analytics suite, deep identity graph
- →Formo: Full product analytics + segmentation + wallet scoring
- →Dune: Custom SQL dashboards with ultimate flexibility
TL;DR Comparison Table
| Tool | Pricing | Setup Time | Best For |
|---|---|---|---|
Web3 Trackers You are here | $99 - $499/month Public pricing | ~15 minutes (self-serve) | Lean teams who want UTM-style tracking to on-chain conversions, transparent pricing, and fast setup |
Addressable | Contact sales Sales-led | Demo required | Enterprise teams wanting comprehensive Web2+Web3 attribution with broad analytics surface |
Spindl | Contact sales Sales-led | Demo required | Teams looking for a broader "Web3 growth platform" with deeper analytics |
Formo | $159 - $399/month (yearly) Public pricing | Varies by integration | Teams needing broader product analytics + wallet intelligence + segmentation |
Dune (adjacent) | Public (varies) Public pricing | Hours-days (SQL required) | Analyst-driven teams building custom on-chain dashboards |
Pricing verified from public sources as of 2026-01-14. Sales-led pricing not estimated.
Detailed Tool Profiles
Web3 Trackers
Addressable
Spindl
Formo
Dune
Adjacent category - buyers compare anywayPricing Comparison
| Tool | Entry Price | Pricing Model | Free Tier |
|---|---|---|---|
| Web3 Trackers | Free → $99/month | Public, self-serve | Yes, forever free tier |
| Formo | $159/month (yearly) | Public | Free tier available |
| Addressable | Contact sales | Sales-led (demo required) | Unknown |
| Spindl | Contact sales | Sales-led (demo required) | Unknown |
| Dune | Free tier available | Public (usage-based) | Free tier |
Note: We don't estimate sales-led pricing. Industry reports suggest enterprise tools typically cost $2,000+/month, but verify directly with vendors.
Decision Framework: Which Tool Should You Choose?
Pick Web3 Trackers if you...
- • Want to start tracking today without a sales call
- • Have a limited tool budget ($100-500/month)
- • Need to prove ROI to investors quickly
- • Want to track spend per link for accurate cost-per-conversion
- • Define conversion as swaps, mints, or transfers
- • Don't have engineering bandwidth for SDK integration
Pick Addressable or Spindl if you...
- • Have enterprise budget and procurement process
- • Need broader Web2+Web3 analytics beyond attribution
- • Want identity graph and audience targeting features
- • Are comfortable with a multi-week sales evaluation
Pick Formo if you...
- • Need broader product analytics (cohorts, retention)
- • Want wallet scoring and segmentation features
- • Are building an on-chain app with in-product events
- • Have time to configure a fuller analytics platform
Pick Dune if you...
- • Have SQL expertise on your team
- • Need maximum flexibility and custom queries
- • Want to build public dashboards
- • Are okay with longer setup time
Frequently Asked Questions
What is Web3 attribution?
Web3 attribution connects off-chain marketing actions (campaigns, links, referral codes) to on-chain outcomes (swaps, mints, transfers). Unlike traditional web analytics, it tracks conversions that happen on blockchains, not websites.
Which Web3 attribution tool is cheapest?
Web3 Trackers starts at $99/month with public pricing. Formo starts at $159/month (billed yearly). Addressable and Spindl are sales-led with no public pricing, typically $2,000+/month based on industry reports.
Do I need an SDK for Web3 attribution?
Not always. Web3 Trackers works via referral codes and wallet registration with no SDK required. Some tools like Formo offer broader analytics that may benefit from SDK integration. Dune requires SQL knowledge instead.
Which tool is best for early-stage crypto startups?
Web3 Trackers is designed for lean teams with limited budgets who need fast, self-serve setup. If you need to prove ROI to investors without spending $2K+/month, start there.
Which tool is best for funded DeFi protocols?
It depends on your needs. Addressable and Spindl offer broader analytics suites for enterprise teams. Web3 Trackers and Formo offer public pricing and faster setup for teams wanting transparency.
Can I track swaps and NFT mints with these tools?
Web3 Trackers, Addressable, and Spindl all support on-chain conversion tracking including swaps and mints. Dune can track anything but requires SQL. GA4 and Mixpanel cannot track on-chain events without custom engineering.
Which chains do Web3 attribution tools support?
Web3 Trackers supports Ethereum, Solana, and Base. Most enterprise tools claim multi-chain support but don't enumerate specific chains publicly. Always verify chain support during evaluation.
How long does it take to set up Web3 attribution?
Web3 Trackers: ~15 minutes self-serve. Formo: varies by integration depth. Addressable/Spindl: requires demo and implementation process. Dune: hours to days depending on SQL expertise.
Detailed Head-to-Head Comparisons
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