Web3 Attribution Case Studies

Simulated case studies showing how on-chain attribution changes marketing decisions. Based on realistic scenarios and common patterns we see in crypto marketing.

Note: These are simulated scenarios illustrating typical attribution patterns. Project names are anonymized.

DeFi Protocol: Bot Detection Saved 60% of Marketing Budget

Solana60% budget saved

A Solana DeFi protocol discovered 60% of campaign-driven wallets were bots. Attribution data enabled budget reallocation to high-quality channels.

NFT Project: KOL Comparison Revealed 8x ROI Gap

Base8x ROI gap

A Base NFT project tracked 5 KOLs with unique attribution links. The top performer delivered 8x the ROI of the worst — but had fewer followers.

Token Launch: Cross-Chain Attribution Across 3 Networks

Multi-chain3x quality gap

A multi-chain token tracked marketing across Ethereum, Base, and Solana. Discord drove 3x more high-quality wallets than Twitter ads.

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