Web3 Marketing Guides

Free guides on web3 attribution, DeFi marketing, crypto ROI measurement, and on-chain analytics. Built for marketing teams at crypto projects.

Web3 Marketing Attribution Guide

Complete guide to connecting marketing campaigns to on-chain conversions.

Track DeFi protocol marketing campaigns to on-chain swap, stake, and deposit outcomes.

Step-by-step guide to measuring return on investment for crypto marketing campaigns.

Understanding on-chain data for marketing attribution and wallet analysis.

How to set up wallet tracking for attribution — from pixel installation to conversion monitoring.

How to measure KOL campaign performance with on-chain attribution.

Tracking AI agent interactions and their on-chain conversion impact.

Real-world examples of how DeFi protocols track marketing attribution.

Standardize your campaign taxonomy for clean attribution data.

Google Tag Manager setup guide for crypto and Web3 marketing tracking.

Track influencer campaign performance from click to on-chain conversion.

Understanding x402 protocol analytics and AI agent payment attribution.

Last-click, multi-touch, and algorithmic attribution models — which to use in crypto.

Common attribution errors and how to fix them before they waste your budget.

Chain-specific guide to tracking DeFi and NFT campaigns on Solana.

Track campaigns on Coinbase's Layer 2 — wallets, DeFi, and x402 payments.

Track users across Ethereum, Solana, and Base from a single dashboard.

Start free and connect your marketing campaigns to real blockchain outcomes.