Last updated: 2026-05-21
Addressable vs Dune (2026)
Addressable and Dune do not directly compete. Addressable is a managed enterprise audience-targeting + attribution platform. Dune is a SQL data warehouse for blockchain data. The decision is product vs raw data, plus enterprise vs analyst-led.
TL;DR verdict
Pick Addressable if…
- you need targeting + attribution as a managed product
- your team is growth/marketing, not data engineering
- enterprise budget and procurement are available
Pick Dune if…
- you have analysts who write SQL
- you want raw on-chain data across 50+ chains
- you'd rather build than buy
Quick comparison
| Category | Addressable | Dune |
|---|---|---|
| Pricing | Sales-led (~$2K+/mo est.) | Free → $349/mo → $849/mo |
| Primary focus | Paid-media targeting + attribution | SQL analytics over blockchain data |
| Setup | Weeks (demo + implementation) | Hours–days (SQL required) |
| Chains | Multi-chain (EVM) | 50+ chains |
| Best for | Enterprise paid-media teams | Data analysts and engineers |
Managed targeting platform vs SQL data warehouse
Addressable bundles audience-building, ad-platform pushes, and attribution into a managed product — you outsource the engineering. Dune gives you indexed blockchain data and a SQL editor — you build everything else. Audience-targeting work on Dune is a custom analyst project; Addressable ships that workflow. If you want to own the model end-to-end and have the analyst capacity, Dune. If you want the workflow shipped, Addressable.
FAQs
Can I build Addressable on Dune?
The attribution piece, partially. The audience-targeting piece requires integrating with ad platforms — Dune doesn't do that. You'd be wiring a lot of glue.
Which is cheaper?
Dune Plus is $349/mo (public). Addressable enterprise minimums are estimated around $2K+/mo. Analyst time on Dune adds cost beyond the subscription.
Do I need to write SQL for Dune?
Yes for custom dashboards. Community queries exist but rarely match a specific marketing setup.
Does Addressable provide raw data?
Within its product. Bulk raw-data access depends on contract terms.
Which works for a small team?
Neither, easily. Addressable is enterprise; Dune needs analyst capacity. See Web3 Trackers for self-serve marketing attribution.
Can I use both?
Yes — Addressable for the managed targeting+attribution workflow, Dune for ad-hoc analyst questions outside the product.
Which is faster to set up?
Dune — sign up and write queries within an hour. Addressable is multi-week.
Dedicated comparisons
Other comparisons
Skip the build vs buy debate
Web3 Trackers ships channel attribution without enterprise pricing or SQL. Free tier, public pricing, 15-minute setup.