Last updated: 2026-05-21
Addressable vs Nansen (2026)
Addressable and Nansen are different categories often mentioned together. Addressable is paid-media targeting + attribution. Nansen is wallet labels and on-chain research used by traders, researchers, and funds. Marketers cross-shop them because both touch wallet data, but the use cases barely overlap.
TL;DR verdict
Pick Addressable if…
- you run paid-media campaigns and need targeting
- you need attribution from paid to on-chain conversions
- your team is marketing/growth, not research
Pick Nansen if…
- you need wallet labels (smart money, exchanges, KOLs)
- you do trading or fund-style research
- you're researching tokens, holders, or wallet behavior
Quick comparison
| Category | Addressable | Nansen |
|---|---|---|
| Pricing | Sales-led (~$2K+/mo est.) | Free → $150/mo → $1,500/mo |
| Primary focus | Paid-media targeting + attribution | Wallet labels and research |
| Setup | Weeks (demo + implementation) | Minutes (SaaS dashboard) |
| Chains | Multi-chain (EVM) | 30+ chains |
| Best for | Enterprise paid-media teams | Traders, researchers, funds |
Targeting + attribution vs wallet research
Addressable is sold to marketers. Nansen is sold to traders, funds, and researchers. The wallet-data overlap is real, but Addressable layers ad-platform integrations and campaign attribution on top, while Nansen layers wallet labels and token analytics on top. Choose based on whose job you are doing.
FAQs
Can I do attribution with Nansen?
Not as a built-in flow. Nansen tells you what wallets are doing; it doesn't tie back to your marketing campaigns.
Can I do wallet research with Addressable?
Addressable surfaces wallet data within its product but is not built for trader-grade research.
Which has a free tier?
Nansen. Addressable is sales-led.
Which is faster to start?
Nansen — sign up, dashboard loads. Addressable is multi-week implementation.
Are these even alternatives?
Only if your shortlist is 'on-chain analytics tools.' Once you specify the job (marketing attribution vs wallet research), the choice is obvious.
Can I use both?
Yes — different jobs. Many teams subscribe to Nansen for research while running an attribution tool separately.
Is there a self-serve attribution alternative?
Yes — Web3 Trackers offers attribution with public pricing, a free tier, and self-serve setup.
Dedicated comparisons
Other comparisons
Marketing attribution that ships free
Addressable is enterprise. Nansen is research. If you need marketing attribution and want to start free, Web3 Trackers is the path.