Last updated: 2026-05-21
Formo vs Nansen (2026)
Formo and Nansen are different products often appearing on the same shortlist. Formo is product/marketing analytics for your app. Nansen is wallet-label research for traders and funds. Both touch wallets; only one helps you grow your protocol.
TL;DR verdict
Pick Formo if…
- you need product analytics for your own app
- attribution and cohort analysis are the use case
- you want a tool your growth team uses daily
Pick Nansen if…
- you need wallet labels (smart money, exchanges, KOLs)
- you do trading, research, or competitive intelligence
- your job is not product growth
Quick comparison
| Category | Formo | Nansen |
|---|---|---|
| Pricing | $159–$399/mo (billed yearly) | Free → $150/mo → $1,500/mo |
| Primary focus | Product analytics + attribution | Wallet labels and research |
| Setup | Hours (SDK integration) | Minutes (SaaS dashboard) |
| Chains | Multi-chain (EVM) | 30+ chains |
| Best for | Product/analytics teams | Traders, researchers, funds |
Your app vs the broader chain
Formo instruments your own app and tells you how users behave inside it. Nansen indexes the whole chain and tells you how wallets behave across it. The distinction matters: Formo answers 'how is my product performing?'; Nansen answers 'what is the market doing?'
FAQs
Can I do product analytics on Nansen?
Not really. Nansen surfaces wallet activity across the chain but doesn't instrument your app's events.
Can I do wallet research on Formo?
Formo has wallet intelligence as part of its analytics platform; for trader-grade labels, Nansen is purpose-built.
Which has a free tier?
Nansen. Formo starts at $159/mo (yearly).
Are these alternatives?
Only if your shortlist is 'web3 analytics tools.' The actual jobs are distinct.
Which is faster to start?
Nansen — instant dashboard. Formo's SDK takes hours.
Can I use both?
Yes. Formo for in-app analytics, Nansen for chain-wide research.
Is there a no-SDK marketing-attribution option?
Web3 Trackers — pixel, no SDK, free tier. Covers channel-to-on-chain attribution but doesn't do product analytics or wallet labels.
Dedicated comparisons
Other comparisons
Marketing attribution without an SDK
Web3 Trackers measures which campaigns drove your on-chain conversions. Free tier, pixel-only, no SDK.