Last updated: 2026-05-21
Formo vs Safary (2026)
Formo and Safary serve different funnels. Formo is product/marketing analytics with an SDK. Safary is community/Discord attribution with a pixel. Both have public pricing and self-serve onboarding, but the optimization target diverges.
TL;DR verdict
Pick Formo if…
- you need product analytics and cohort/retention depth
- your team can integrate an SDK
- Discord/community is not your primary acquisition channel
Pick Safary if…
- Discord/community is your primary growth surface
- you want pixel-based integration over an SDK
- referrals and member tracking are central
Quick comparison
| Category | Formo | Safary |
|---|---|---|
| Pricing | $159–$399/mo (billed yearly) | Free tier + paid plans |
| Primary focus | Product analytics + attribution | Community/Discord attribution |
| Setup | Hours (SDK integration) | Pixel integration |
| Chains | Multi-chain (EVM) | Multi-chain (EVM) |
| Best for | Product/analytics teams | Community-driven projects |
Product analytics vs community attribution
Formo's center of gravity is the in-app behavior funnel — track events post-conversion, build cohorts, measure retention. Safary's center of gravity is the pre-conversion community funnel — Discord roles, referrals, engagement-to-wallet conversion. Two different problems wearing similar packaging.
FAQs
Which has a free tier?
Safary. Formo starts at $159/mo (billed yearly).
Which is better for Discord/community?
Safary. Community integration is the core product.
Which is better for post-conversion product analytics?
Formo. Cohorts, retention, in-app events — core to the platform.
Do they overlap on attribution?
Both cover attribution; the depth diverges. Formo on broader marketing/product behavior, Safary on community/referral.
Which is faster to integrate?
Safary — pixel-based. Formo's SDK takes a bit longer.
Can you use both?
Yes, and many teams do — Safary for community, Formo for product analytics.
What covers both with a pixel?
Web3 Trackers — pixel-only, attributes Discord/Telegram/paid/organic to on-chain conversions, free tier. Lighter than Formo on product analytics, broader channel coverage than Safary.
Dedicated comparisons
Other comparisons
Broader channel coverage, single pixel
Web3 Trackers attributes community channels and the rest of your funnel in one place. Free tier, 15-minute setup, no SDK.