Last updated: 2026-05-21
Web3 Trackers vs Dune (2026)
Web3 Trackers and Dune both let you connect off-chain activity to on-chain outcomes — but from opposite directions. Web3 Trackers is a productized attribution tool; Dune is a SQL query engine over indexed blockchain data. One ships answers, the other ships the data to write them.
TL;DR verdict
Pick Web3 Trackers if…
- you want marketing attribution out of the box (no SQL required)
- your team is non-technical or growth-led, not data-engineering
- you need per-link spend tracking and cost-per-conversion reports
Pick Dune if…
- you have analysts who write SQL and want raw on-chain data
- you need cross-chain queries across 50+ chains and custom logic
- attribution is one of many questions you ask (token flows, governance, MEV)
Quick comparison
| Category | Web3 Trackers | Dune |
|---|---|---|
| Pricing | Free → $99/mo → $249/mo → $499/mo | Free → $349/mo → $849/mo |
| Primary focus | Marketing attribution to on-chain conversions | SQL analytics across blockchain data |
| Setup | ~15 minutes self-serve | Hours–days (SQL fluency required) |
| Chains | Ethereum, Base, Solana, TON | 50+ chains |
| Best for | Marketing/growth teams | Data analysts and engineers |
Productized attribution vs SQL on raw data
Dune is a data warehouse: indexed blockchain data exposed via SQL with community-built dashboards. Attribution on Dune means writing queries that join wallet addresses against off-chain campaign tags you've supplied yourself — there is no built-in concept of a campaign, ref code, or marketing channel. Web3 Trackers gives you that layer: campaign codes, UTM-tagged tracking links, wallet-touch correlation, and cost-per-conversion calculations sit on top of the on-chain data, so you skip the SQL.
FAQs
Can I do attribution on Dune?
Technically yes — you can write SQL that joins on-chain events against an off-chain campaign mapping. But Dune does not provide the campaign layer, the tracking links, or the cost tracking. You build all of it. Web3 Trackers ships that workflow.
Which is cheaper?
Both have free tiers. For paid plans, Web3 Trackers Starter is $99/mo vs Dune's Plus at $349/mo. The pricing differs because the products solve different jobs.
Does Web3 Trackers support as many chains as Dune?
No. Web3 Trackers focuses on Ethereum, Base, Solana, and TON — the chains where most consumer marketing happens. Dune covers 50+ chains for broader analytics use cases.
Can I use both?
Yes, and many teams do. Web3 Trackers for day-to-day campaign ROI reporting; Dune for ad-hoc analyst questions like "show me wallet behavior 30 days after first touch".
Do I need SQL for Web3 Trackers?
No. The UI surfaces conversions, ROI, and cost-per-deposit directly. SQL is optional via API or data export.
Which is better for proving ROI to investors or LPs?
Web3 Trackers — it produces channel-level ROI reports out of the box. Replicating those on Dune is a multi-week analyst project.
Does Dune have a free tier?
Yes. Free queries (public) and paid plans for private dashboards and faster compute.
Other comparisons
Skip the SQL
Web3 Trackers ships campaign attribution as a product, not as a set of queries you maintain. Free tier, 15-minute setup.