Last updated: 2026-05-21
Formo vs Cookie3 (2026)
Formo and Cookie3 sit close on the map: both are web3 analytics platforms with SDK integration and overlapping wallet-intelligence claims. The differentiation is breadth (Formo) vs the AI-analytics framing (Cookie3).
TL;DR verdict
Pick Formo if…
- you want broad product analytics (cohorts, retention, events) + attribution
- you prefer public per-tier pricing
- you need solid documentation for SDK and APIs
Pick Cookie3 if…
- you specifically want AI-driven wallet scoring and segmentation
- you're early enough to value the free tier
- audience cohorts are your primary use case
Quick comparison
| Category | Formo | Cookie3 |
|---|---|---|
| Pricing | $159–$399/mo (billed yearly) | Free tier + paid plans |
| Primary focus | Product analytics + attribution | AI analytics + wallet scoring |
| Setup | Hours (SDK integration) | SDK integration |
| Chains | Multi-chain (EVM) | Multi-chain (EVM) |
| Best for | Product/analytics teams | AI-driven audience segments |
Breadth vs AI framing
Formo's pitch is product-analytics breadth: cohorts, retention, in-app events, all alongside attribution. Cookie3's pitch is AI-driven wallet scoring and segmentation — the analytics layer with an ML lens. If you want depth on product behavior, Formo. If your priority is audience scoring with an AI angle, Cookie3.
FAQs
Which has a free tier?
Cookie3. Formo starts at $159/mo (billed yearly).
What does 'AI-driven' actually deliver in Cookie3?
ML-based wallet scoring and clustering. The specific models and accuracy vary by tier; verify in a demo.
Which is better for product analytics?
Formo. Cohorts, retention, in-app events are core. Cookie3 leans more toward audience analytics than product behavior.
Which has clearer pricing?
Formo publishes per-tier prices and feature limits. Cookie3 has a free tier but per-tier feature breakdowns are less complete publicly.
Do both require an SDK?
Yes.
Can I use both?
Possible but redundant — both touch the same data with SDK overhead. Most teams pick one based on whether product analytics or AI scoring matters more.
Is there a no-SDK option for channel attribution?
Web3 Trackers — pixel-only, free tier, 15-minute setup. Narrower in scope (channel attribution, not product analytics) but lighter to integrate.
Dedicated comparisons
Other comparisons
No SDK, no demo, public pricing
For channel-level attribution to on-chain conversions, Web3 Trackers ships as a pixel. Free tier and ~15-minute setup.