Last updated: 2026-05-21
Formo vs Dune (2026)
Formo and Dune are different layers of the stack. Formo is a productized analytics platform — SDK in, dashboards out. Dune is a SQL data warehouse — raw data in, you write the queries. The choice is product vs DIY.
TL;DR verdict
Pick Formo if…
- you want product/marketing analytics as a finished product
- your team can integrate an SDK but not maintain SQL pipelines
- you need cohorts, retention, in-app events out of the box
Pick Dune if…
- you have analysts who write SQL
- you need data from 50+ chains and custom logic
- you want to own the model end-to-end
Quick comparison
| Category | Formo | Dune |
|---|---|---|
| Pricing | $159–$399/mo (billed yearly) | Free → $349/mo → $849/mo |
| Primary focus | Product analytics + attribution | SQL analytics over blockchain data |
| Setup | Hours (SDK integration) | Hours–days (SQL required) |
| Chains | Multi-chain (EVM) | 50+ chains |
| Best for | Product/analytics teams | Data analysts and engineers |
Productized analytics vs SQL warehouse
Formo gives you a Mixpanel-style product: instrument your app via SDK, get cohorts, retention, attribution in a UI. Dune gives you indexed blockchain data plus a SQL editor; everything else is your problem. If you'd rather buy the analytics stack than build it, Formo. If you have analyst capacity and want flexibility, Dune.
FAQs
Can I replicate Formo on Dune?
Partially. You can write SQL for cohorts and funnel queries, but you build the event-instrumentation layer and the dashboards yourself.
Which is cheaper?
Formo entry is $159/mo (yearly billed); Dune Plus is $349/mo. Add analyst time for Dune to the real cost.
Do I need SQL?
Dune yes. Formo no — the UI gives you cohorts and funnels without queries.
Which has more chain coverage?
Dune (50+). Formo covers multi-chain EVM.
Can I use both?
Yes — Formo for day-to-day product analytics, Dune for ad-hoc deep-dives or cross-chain research outside Formo.
Which is better for marketing attribution specifically?
Formo includes attribution in its product. Dune requires you to build it. For pure channel attribution without product analytics, see Web3 Trackers — pixel-only, no SDK, free tier.
Does Formo require an SDK?
Yes. Dune doesn't require an SDK because it indexes the chain — you just query it.
Dedicated comparisons
Other comparisons
Attribution without an SDK or SQL
Web3 Trackers ships channel attribution as a pixel — no SDK, no SQL. Free tier and ~15-minute setup.